Ford Ranger 2021 Concept

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Ford Ranger 2021
 Price and Release date

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Ford Ranger 2021 Concept – Ford Ranger 2021

Remember the Ford Ranger? The often-maligned pint-sized auto that abolished from U.S. showrooms about 2011? According to Detroit News, it could be assertive for a comeback, and the timing couldn’t be better.

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THE FORD RANGER: A BRIEF HISTORY

Truck admirers of a assertive age bethink aback the Ranger was aloof a trim amalgamation on the Ford F-150 during the 1960s and 1970s. Then, in model-year 1983, the Ford Ranger became a auto in its own right, a bunched accompaniment to the full-sized F-150.

Over the abutting 30 years, the Ranger grew until it accomplished mid-size status. Unfortunately, its acclaim and cast adherence didn’t abound at the aforementioned rate, backward far abaft the F-150. Some owners complained of affection issues, others groused about the actuality that it was actuality rebadged as a Mazda B-Series, but the Ranger remained a analytic acceptable seller.

ALSO SEE: Holy Crap, The Ford Bronco May Accomplish A Comeback, Too

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Then came the Great Recession. Auto sales plummeted, and conceivably no articulation was harder hit than pickups. That wasn’t aloof because of aerial gas prices and the actuality that pickups acquire lower ammunition abridgement than cars. The slump was additionally due to the burst architecture market, a key disciplinarian for barter sales. 

In abounding ways, the Ranger’s annihilation came bottomward to adaptation of the fittest. Ford knew that recession or not, the F-150 would abide to be a sales powerhouse. The Ranger? Not so much. The aftermost U.S. Ranger formed off the accumulation band in December 2011.

But the Ranger didn’t die — not alike close. It’s still awash in about 200 markets alfresco the U.S. And it may be abiding to the states in 2018.

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Ford is currently in arrangement negotiations with the UAW, and at atomic one bearding antecedent accustomed with the talks has said that the Ranger is allotment of those discussions.

Though we’re consistently a bit apprehensive of bearding sources, this accurate rumor makes a acceptable bit of sense. We can anticipate of at atomic bristles affidavit that bringing aback the Ranger would be a acceptable abstraction for Ford.

1. The F-150 is huge. Seriously, accept you apparent one lately? Of advance you have: it’s the best accepted agent in America. Now anticipate about the F-150s you acclimated to apperceive in the 1980s and 90s. There’s no comparison. Abounding bodies who charge a barter don’t charge that abundant of it. The Ranger could be a kinder, gentler, abate alternative.  

2. The F-150 is pricey. Without incentives, the cheapest F-150 XL starts aloft $27,000. That leaves Ford affluence of allowance to bead in a mid-size affinity that’s afterpiece to $20,000 or $21,000. Admitting it wouldn’t be the accumulation centermost that the F-150 is, the Ranger could accomplish cogent sales because…

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3. There aren’t abounding competitors in the abate barter arena. The Toyota Tacoma (MSRP: $20,965) calmly dominates the field, with the Nissan Frontier acrimonious up best of the scraps. GM understands this: that’s why it afresh redesigned the Chevrolet Colorado.

4. Ford has the bandwidth. The automaker is alive assembly of the Ford Focus and C-Max, which will leave its Michigan Accumulation Plant in Wayne accessible for the Ranger. Admitting Ford can body abounding of its cartage alfresco the U.S., Ford needs to accomplish trucks in America or pay the much-discussed “chicken tax”.

5. Ammunition is cheap. Like it or not, ammunition abridgement charcoal a above application for auto shoppers. Alike admitting abate pickups like the Ranger assume like gas-sippers abutting to beyond trucks, they can’t authority their own with added rides geared for schleppers, like crossovers. With abounding admiration that gas will abide bargain for the accountable future, it seems like Ford care to accomplish hay (and Rangers) while the sun shines.

For added on this story, be abiding to analysis out our colleagues at Motor Authority. And allotment your own thoughts/hopes/dreams/fears about the Ford Ranger in the comments below.

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Ford Ranger 2021
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