Upcoming Volkswagen Cars In India 2021 Images

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Volkswagen would absolutely adulation a fresh start in 2016 afterwards this year was defined by a massive emissions-cheating scandal. And one way it’s acquisitive to apple-pie the slate apple-pie is with a new advertising slogan—kind of.

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The German company is address its tagline “Das Auto”—meaning “The Car”—for an alike simpler one (if that’s possible): “Volkswagen.”

The old slogan, which has accompanied the Volkswagen logo on all-around ads aback 2007, is actuality shelved in favor of the automaker’s own name to highlight the company’s “newfound humility,” Reuters reported.

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The cast brace may assume like an afterthought, or a rushed attack by the automaker to accomplish a new name for itself afore the new year. But a administrator who took allotment in a contempo bankrupt aperture affair area the byword was discussed said it was a all-important move.

“Das Auto,” the bearding administrator told Reuters, was pretentious—it appropriate that Volkswagen abandoned authentic the avant-garde car. With recalls looming and costs ascent due to the defeat accessory that afflicted 11 actor cartage about the world, the byword fabricated beneath and beneath sense.

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The new tagline then, to be formed out in stages about the world, seems like an attack to footfall back, booty a beat, and redefine the Volkswagen name—stripping abroad those abrogating connotations.

Ditching “Das Auto,” which was alien during above CEO Martin Winterkorn’s era, additionally signals a new administration for the aggregation beneath arch controlling Matthias Mueller.

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A Volkswagen agent told Reuters that the “Das Auto” byword will not be featured in the automaker’s accessible announcement campaign, but it is not absolutely scrapped.

The aggregation did not anon acknowledge to Quartz’s appeal for comment.

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Image by Achim Hepp on Flickr, accountant under CC Attribution-ShareAlike 2.0 Generic.

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